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July 10, 2015December 3, 2017 adminLeave a comment

Media Buying Ad Optimization Service

Consider a Media Buyer who on a regular bases buys millions of placements (impressions) from different sellers (Big Publishers in Online and Mobile Media) and had to locate hundreds of … “Media Buying Ad Optimization Service”

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June 22, 2015June 26, 2015 adminLeave a comment

2015 Big Data Trends

Trends prediction is a component of big data that countless fields utilize. It can make patterns trends like retail consumer sales, wellness, climate change, and energy consumption apparent. The duration … “2015 Big Data Trends”

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June 22, 2015June 26, 2015 adminLeave a comment

How To Create An Aggregated Function With Internal Classes

Introduction SQL Server provides an easy way to integrate custom user-defined aggregated function implemented in .NET project. While a simple function with internal flat type variables  (i.e. blittable: Int, Double) requires few … “How To Create An Aggregated Function With Internal Classes”

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June 22, 2015July 10, 2015 adminLeave a comment

About Prediction Models

Prediction models can be crucial statistical tools to help companies make informed decisions. These models are basically ways of predicting events that will happen in the future based on patterns … “About Prediction Models”

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June 22, 2015July 13, 2015 adminLeave a comment

More about Optimization

Optimization services are a form of data science, the goal of which is to figure how to employ data to make a system or company as efficient as possible. Several … “More about Optimization”

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April 7, 2015June 22, 2015 Leanie LLeave a comment

4000 Targeted Links per Campaign: Why is This the Magic Number

Getting 4000 targeted links for YouTube placement optimization is fantastic, but why not more? There is a very practical reason for this. To add specific placements to your YouTube ad … “4000 Targeted Links per Campaign: Why is This the Magic Number”

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April 7, 2015June 22, 2015 Leanie LLeave a comment

Is There a Way to Measure the Accuracy of the Links

The short answer: Yes. We use a standard Machine Learning performance measure called Precision/Recall.  The long answer: What does Precision/Recall mean? This measure looks at how well our system is able … “Is There a Way to Measure the Accuracy of the Links”

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April 6, 2015June 22, 2015 Leanie LLeave a comment

A Case Study on Increasing YouTube Ad Audience and Responsiveness Reaching Out to New Parents

About the client and the campaign: A media buyer from a large media buying agency was asked to find placements for a YouTube in-stream ad that specifically targets new parents. … “A Case Study on Increasing YouTube Ad Audience and Responsiveness Reaching Out to New Parents”

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April 5, 2015April 6, 2015 Leanie LLeave a comment

How to Create a Targeted In-Stream Video Campaign

What is an in-stream video ad campaign? In-stream ads are video ads which play before or during another video from a YouTube partner. A user can skip your ads after … “How to Create a Targeted In-Stream Video Campaign”

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April 5, 2015April 6, 2015 Leanie LLeave a comment

How to Add Specific Placements to an In-steam Video Campaign in Google Adwords

The output of our system is a vast list of targeted placement URLS. How do you add these URLs to your Google Adwords campaign?   Step 1: Sign into your … “How to Add Specific Placements to an In-steam Video Campaign in Google Adwords”

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